Susan Salgy's blog

Requesting Content from non-writers: GET SPECIFIC

Posted March 26, 2009 - 4:06pm by Susan Salgy

A large software company that I do work for recently completed a major multi-product launch that required a great deal of new writing.

Fighting for SEO links in Press Releases: A Cautionary Tale

Posted March 20, 2009 - 3:42pm by Susan Salgy

There are huge and indisputable reasons to put a few well-conceived links into your company's press releases. Why aren't more companies doing it?

SEO keywords: Necessary evil, or key to focused copy?

Posted March 12, 2009 - 3:38pm by Susan Salgy

I work with SEO issues all the time for my clients, and while they all love the idea of free traffic, they all hate the idea of writing with SEO keywords in mind.

Community Sponsors and their Content

Posted March 6, 2009 - 2:43pm by Susan Salgy

Just this morning a very interesting firestorm blew up and blew out within about two hours, that got me thinking about the relationship between a community and its sponsors.

Foggy Bottoms: Using the Fog Index on your Content

Posted March 3, 2009 - 11:00pm by Susan Salgy

The Gunning Fog Index has been around since the 50s, and like other common-sense things it has found its way into current web best practices.

Syndicate content