Yesterday afternoon one of our clients urgently needed to know:
- How many user groups had created a virtual presence inside the walls of the client's online community?
- The number of registered users in each of these groups?
- The number of User Group members who had posted something to the community in the past 6 months?
- The number of User Group members who had logged into the community in the past year?
- The email domains the users had registered under (to get an idea of the companies that are represented in the user groups)?
If you're a manager at a company of any size, you've probably wanted the answers to similar questions at some point in your career.
If you've asked questions like these, you also know that the data isn't readily available or it's "going to take a week" to mine it.
Having a customer community (something we call a "social business network") is a great way to keep your finger on the pulse of what your customers are thinking. With all the data that an online community generates, pulling reports that help you make management decisions is not only doable (because you've collected the data) but it's quick and easy.
If you find yourself needing first-hand information about your customers, drop us a note. We can help you build a system that will foster strong customer relationships and give you the information you need to keep them happy.
"Problem Solved" is our new blog series where we describe real-life problems that our clients have asked us to help them solve. Without getting technical, we'll describe the steps our team took to dissect the problem and craft a solution.