About Us
Discover the WebWise Advantage
Unlock the potential of your digital presence with our expert UX insights and buyer’s journey optimization.
Our Story and Vision
Founded in 2001, WebWise Solutions was shaped by the realization that endusers are much smarter about how tech functions in the real world than the engineers who build it. We set out to infuse the product development paradigm of B2B tech vendors with a constant supply of powerful user insights. We did this by incentivizing their customers to share their product experiences — good, bad, and ugly — with the community, and inviting product developers to join in and collaborate on solutions.
This new relationship was invigorating and transformative for customers and engineers alike. Customers felt they had gained insider access and influence over the product roadmap. And engineers felt they had gained a secret weapon. As the lead developer for a calendaring product said, “I can’t believe what a difference it makes to have constant access to real users around the clock while I’m developing. Without it, I was developing blind! I didn’t find out where I guessed wrong until months later, after the product shipped, when we looked at support call logs. Now I can find out what’s wrong with an idea in a pencil sketch, or wireframe, before I have written a line of code.”
Our expertise and offerings continue to expand and evolve as the marketplace continues to reinvent itself. But for every size and scope of engagement, our core values—user-centricity, creative thinking, collaboration, and integrity—propel us to create top-quality deliverables on time and within budget, that fit the unique needs of our clients. We are committed to staying at the forefront of UX research, marketing and buyer trends, and digital content strategy, ensuring our clients achieve measurable growth and sustained success.
Global Customers Over Time
Since opening for business in 2001, WebWise Solutions has partnered with these and other global technology providers
as well as helping emerging brands as they developed their market presence.
Adobe
Altiris
Domo
Dremio
HP
Intel
Matillion
Micro Focus
Novell
Nu Skin
Omniture
SUSE
Word Perfect
What Our Clients Say
“Our work together on Communities was legendary!”
“Susan understands how company/solution information, communities, forums, and support all work together with marketing automation and other marketing technology to provide an end-to-end view of the customer experience.“
“WebWise Solutions was a strategic partner in developing our ABM program, providing invaluable insight in the development of a framework for our business model.“
I had the pleasure of working with Susan during my time at Matillion, where she made a tremendous impact as a marketing consultant. What stood out most was her ability to connect the dots across marketing and customer experience, offering guidance that was both high-level and actionable.
Whether it was content, digital strategy, or broader customer journey improvements, she elevated our thinking and helped us execute smarter. I’d highly recommend her to any organization looking for a sharp, collaborative partner to accelerate growth.“
“WebWise has a solid grasp of both the strategic elements of digital marketing, coupled with a sound understanding of the mechanics of implementation. It’s a rare combination that really brings a lot of value to any marketing team.“
“At Micro Focus, Susan supported my Endpoint Management solutions/products by providing expertise and consultation in the following areas: Digital lead generation, web site design, SEO, PPC, social media, blog strategy and other digital projects for my products and campaigns.“
“Technical depth paired with strategic smarts – highly collaborative, respectful and inspiring. Cannot recommend highly enough!“
“Susan at WebWise Solutions is a rockstar & superhero when it comes to lead gen optimization. She has been my trusted advisor for strategies on how to increase leads as well as increasing the effectiveness of my marketing programs. She thinks out of the box with realistic, and top-notch, strategy all the way down to tactics that exceed expectations. Susan is an asset to any marketing team.“
Our Unique Offerings
Discover what sets WebWise Solutions apart in the world of UX optimization and content strategy.
Comprehensive UX Audits
We provide detailed analysis and recommendations to address user friction, and enhance the journey across your digital touchpoints.
Tailored Content Strategies
Our team crafts content plans that align with your business goals and resonate with your target audience.
Community Engagement Programs
We design initiatives that build and nurture a loyal user community, fostering long-term relationships.