HayleyMaidment

About Hayley Maidment

Hayley Maidment is a CRO and UX professional based in the UK who worked on the Micro Focus Lead-gen Optimization (LGO) team with Susan Salgy doing user testing, A/B testing, data analysis, competitor analysis and site optimization research. She also worked as a Senior CRO consultant for RedEye, and is currently a Digital Optimisation Specialist at Vodafone in the UK.

What to test first?

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What to test first?

CRO, Optimization Strategy, User Experience

What to test first?

By Hayley Maidment| 2018-02-24T09:15:32+00:00 February 23rd, 2018|Categories: CRO, Optimization Strategy, User Experience|Tags: Prioritization, Testing|

Following a process is a widely recommended way to conduct CRO in the industry but the ‘let’s test that’ and ‘battleship’ type attitudes are still prevalent. Your first step is to [...]

Getting valid results from your A/B test

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Getting valid results from your A/B test

CRO, Optimization Strategy, Usability Testing

Getting valid results from your A/B test

By Hayley Maidment| 2018-03-10T10:14:42+00:00 February 1st, 2018|Categories: CRO, Optimization Strategy, Usability Testing|Tags: A/B testing|

The road to UX hell is paved with quick A/B test results. Before you get too confident, let's take a look at some of the factors that you need to consider before declaring a winner.