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The Staying Power of Brand Names, and the Smart Way to Shift Them

By | 2018-02-03T20:23:19+00:00 February 3rd, 2018|Categories: Brand Recognition, Search|Tags: |

Shakespeare was right. A rose by any other name will smell as sweet.  But it won't be found by people who are Googling for roses. If you ever decide to change [...]