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Getting valid results from your A/B test

By | 2018-03-10T10:14:42+00:00 February 1st, 2018|Categories: CRO, Optimization Strategy, Usability Testing|Tags: |

The road to UX hell is paved with quick A/B test results.  Before you get too confident, let's take a look at some of the factors that you need to consider before declaring a winner.