Keep Exploring :/Hayley Maidment

About Hayley Maidment

Hayley Maidment is a CRO and UX professional based in the UK who worked on the Micro Focus Lead-gen Optimization (LGO) team with Susan Salgy doing user testing, A/B testing, data analysis, competitor analysis and site optimization research. She also worked as a Senior CRO consultant for RedEye, and is currently a Digital Optimisation Specialist at Vodafone in the UK.

Getting valid results from your A/B test

By | 2018-03-10T10:14:42+00:00 February 1st, 2018|Categories: CRO, Optimization Strategy, Usability Testing|Tags: |

The road to UX hell is paved with quick A/B test results.  Before you get too confident, let's take a look at some of the factors that you need to consider before declaring a winner.