Usability Testing

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Part 4: Be careful what you ask for: Asking Follow-up Questions Correctly

By | 2018-04-13T13:21:37+00:00 April 13th, 2018|Categories: Usability Testing|Tags: , , |

In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study.  In Part 2, we discussed the right way to write tasks for [...]

Part 3: Be careful what you ask for: Designing Tasks for Quantitative Studies

By | 2018-03-19T12:21:45+00:00 March 19th, 2018|Categories: Usability Testing|Tags: , |

In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study.  In Part 2, we discussed the right way to write tasks for [...]

Part 2: Be careful what you ask for: Designing Tasks for Qualitative Studies

By | 2018-02-25T10:25:29+00:00 February 16th, 2018|Categories: Usability Testing, User Experience|Tags: , |

In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let's dial in on the right way to write tasks for qualitative [...]

Part 1: Be careful what you ask for: designing the right tasks for usability tests

By | 2018-02-25T10:26:35+00:00 February 12th, 2018|Categories: Usability Testing, User Experience|Tags: , |

Failure for a UX researcher goes like this:  You test the usability of a client's app or website, make discoveries, which lead to recommendations, which cause them to change things (or [...]

Getting valid results from your A/B test

By | 2018-03-10T10:14:42+00:00 February 1st, 2018|Categories: CRO, Optimization Strategy, Usability Testing|Tags: |

The road to UX hell is paved with quick A/B test results.  Before you get too confident, let's take a look at some of the factors that you need to consider before declaring a winner.