Part 4: Be careful what you ask for: Asking Follow-up Questions Correctly
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. In Part 2, we discussed the right way to write tasks for [...]
Part 3: Be careful what you ask for: Designing Tasks for Quantitative Studies
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. In Part 2, we discussed the right way to write tasks for [...]
Part 2: Be careful what you ask for: Designing Tasks for Qualitative Studies
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let's dial in on the right way to write tasks for qualitative [...]
Part 1: Be careful what you ask for: designing the right tasks for usability tests
Failure for a UX researcher goes like this: You test the usability of a client's app or website, make discoveries, which lead to recommendations, which cause them to change things (or [...]
The Staying Power of Brand Names, and the Smart Way to Shift Them
Shakespeare was right. A rose by any other name will smell as sweet. But it won't be found by people who are Googling for roses. If you ever decide to change [...]
The slippery slope of personalization
Occasionally our clients bring us requests to add elements of personalization to their sites. In some cases it's kind of a trendy request, an attempt to keep up with competitors who [...]