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The Staying Power of Brand Names, and the Smart Way to Shift Them

The Staying Power of Brand Names, and the Smart Way to Shift Them

by Susan Salgy | Feb 3, 2018 | Brand Recognition, Search

Shakespeare was right. A rose by any other name will smell as sweet.  But it won’t be found by people who are Googling for roses. If you ever decide to change a product brand name, you need to approach the whole thing with extreme caution and help your users and...

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