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What to test first?
Following a process is a widely recommended way to conduct CRO in the industry but the ‘let’s test that’ and ‘battleship’ type attitudes are still prevalent. Your first step is to follow a process. Explore Determine your business objectives Set KPIs Gather...
Part 2: Be careful what you ask for: Designing Tasks for Qualitative Studies
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let's dial in on the right way to write tasks for qualitative studies. When you undertake a qualitative study, you are really looking to unearth problems in...
Part 1: Be careful what you ask for: designing the right tasks for usability tests
Failure for a UX researcher goes like this: You test the usability of a client's app or website, make discoveries, which lead to recommendations, which cause them to change things (or NOT change things) and then... when they launch it into the real world, it ends up...