by Hayley Maidment | Feb 23, 2018 | CRO, Optimization Strategy, User Experience
Following a process is a widely recommended way to conduct CRO in the industry but the ‘let’s test that’ and ‘battleship’ type attitudes are still prevalent. Your first step is to follow a process. Explore Determine your business objectives Set KPIs Gather...
by Susan Salgy | Feb 16, 2018 | Usability Testing, User Experience
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let’s dial in on the right way to write tasks for qualitative studies. When you undertake a qualitative study, you are really looking to unearth problems...
by Susan Salgy | Feb 12, 2018 | Usability Testing, User Experience
Failure for a UX researcher goes like this: You test the usability of a client’s app or website, make discoveries, which lead to recommendations, which cause them to change things (or NOT change things) and then… when they launch it into the real world,...
by Susan Salgy | Feb 3, 2018 | Brand Recognition, Search
Shakespeare was right. A rose by any other name will smell as sweet. But it won’t be found by people who are Googling for roses. If you ever decide to change a product brand name, you need to approach the whole thing with extreme caution and help your users and...
by Susan Salgy | Feb 2, 2018 | User Experience
Occasionally our clients bring us requests to add elements of personalization to their sites. In some cases it’s kind of a trendy request, an attempt to keep up with competitors who offer it. In other cases, it comes with some usability arguments. People feel...
