Part 3: Be careful what you ask for: Designing Tasks for Quantitative Studies
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. In Part 2, we discussed the right way to write tasks for qualitative studies. Now let’s look at how to design tasks for quantitative studies. When you...
Part 2: Be careful what you ask for: Designing Tasks for Qualitative Studies
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let’s dial in on the right way to write tasks for qualitative studies. When you undertake a qualitative study, you are really looking to unearth problems...
Part 1: Be careful what you ask for: designing the right tasks for usability tests
Failure for a UX researcher goes like this: You test the usability of a client’s app or website, make discoveries, which lead to recommendations, which cause them to change things (or NOT change things) and then… when they launch it into the real world,...
Getting valid results from your A/B test
The road to UX hell is paved with quick A/B test results. Before you get too confident, let’s take a look at some of the factors that you need to consider before declaring a winner.