What to test first?
Following a process is a widely recommended way to conduct CRO in the industry but the ‘let’s test that’ and ‘battleship’ type attitudes are still prevalent. Your first step is to [...]
Part 2: Be careful what you ask for: Designing Tasks for Qualitative Studies
In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let's dial in on the right way to write tasks for qualitative [...]
Part 1: Be careful what you ask for: designing the right tasks for usability tests
Failure for a UX researcher goes like this: You test the usability of a client's app or website, make discoveries, which lead to recommendations, which cause them to change things (or [...]
The slippery slope of personalization
Occasionally our clients bring us requests to add elements of personalization to their sites. In some cases it's kind of a trendy request, an attempt to keep up with competitors who [...]