Blog 2018-02-03T22:36:57+00:00

Part 2: Be careful what you ask for: Designing Tasks for Qualitative Studies

By | February 16th, 2018|Categories: Usability Testing, User Experience|Tags: , |

In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let's dial in on the right way to [...]

Part 1: Be careful what you ask for: designing the right tasks for usability tests

By | February 12th, 2018|Categories: Usability Testing, User Experience|Tags: , |

Failure for a UX researcher goes like this:  You test the usability of a client's app or website, make discoveries, which lead to recommendations, which cause them [...]

The Staying Power of Brand Names, and the Smart Way to Shift Them

By | February 3rd, 2018|Categories: Brand Recognition, Search|Tags: |

Shakespeare was right. A rose by any other name will smell as sweet.  But it won't be found by people who are Googling for roses. If you [...]

Getting valid results from your A/B test

By | February 1st, 2018|Categories: CRO, Optimization Strategy, Usability Testing|Tags: |

The road to UX hell is paved with quick A/B test results.  Before you get too confident, let's take a look at some of the factors that you need to consider before declaring a winner.