Blog 2019-02-13T13:14:17+00:00

Part 4: Be careful what you ask for: Asking Follow-up Questions Correctly

By | April 13th, 2018|Categories: Usability Testing|Tags: , , |

In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study.  In Part 2, we discussed the right way [...]

Part 3: Be careful what you ask for: Designing Tasks for Quantitative Studies

By | March 19th, 2018|Categories: Usability Testing|Tags: , |

In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study.  In Part 2, we discussed the right way [...]

Part 2: Be careful what you ask for: Designing Tasks for Qualitative Studies

By | February 16th, 2018|Categories: Usability Testing, User Experience|Tags: , |

In Part 1, we discussed the fundamentals of good task writing that apply to any kind of usability study. Now let's dial in on the right way to [...]

Part 1: Be careful what you ask for: designing the right tasks for usability tests

By | February 12th, 2018|Categories: Usability Testing, User Experience|Tags: , |

Failure for a UX researcher goes like this:  You test the usability of a client's app or website, make discoveries, which lead to recommendations, which cause them [...]

The Staying Power of Brand Names, and the Smart Way to Shift Them

By | February 3rd, 2018|Categories: Brand Recognition, Search|Tags: |

Shakespeare was right. A rose by any other name will smell as sweet.  But it won't be found by people who are Googling for roses. If you [...]